Marketing and go-to-market
Taking a new service to market though the Cloudmore reseller channel requires exactly the same commitment, investment and perseverance as it would do to reach any audience. However our significant advantage is that we have a ready and willing, segmented and classified audience keen to take new cloud based services to market. Our most successful Vendor partners are well prepared with marketing materials, sales tools and support information to help our resellers be successful.
Communicating with our resellers is done through multiple channels:
- E-mail
- Partner portal
- Service updates
- Cloud news
- Reseller events
- Cloudmore CPAC (Cloudmore Partner Advisory council)
Other social media channels will also be used in the future and Cloudmore is starting to build a community within our ecosystem.
Cloudmore would always expect that the Vendor sets aside resources help make the service successful. This contribution can come in many forms but often at this time can be in supporting reseller events, launch activities, specific campaigns and sales support.
